Of Myth and Men

Yesterday I took another look at The Eleventh Hour episode of Doctor Who. Noticed that the laptop they were using was a "MYTH" computer. "Who are they?" I thought to myself. Why not a standard PC or even something good like an Apple Macbook.

So I found a Myth Computers website. Something seems wrong. Nobody else is talking about these guys. There's a forum but... well I'm not sure.

Is the MYTH thing a clue for the conclusion of the current season of Doctor Who?

Is this some weird viral marketing I've accidentally stumbled on?

Or am I just being over-enthusiastic? What do people think?