MCU

Some
Assembly Required

MCU - The Reign
Of Marvel Studios
by Joanna Robinson,
Dave Gonzales & Gavin Edwards
Headline Books
ISBN:  97811472270733

To say that the new book MCU, subtitled The Reign Of Marvel Studios, is an unauthorised look at the history of the Marvel Cinematic Universe would be to skew into understatement somewhat. In an introduction, the writers reveal that, after a number of interviews with various players in the history of the famous studio, Disney (who now own the studio) told everyone to stop talking to the writers. I think they must have got wind that this wasn’t going to be a puff piece and, like many of the characters who make up the MCU, would not be pulling any punches.

Perhaps a better subtitle for the novel would be The Rise And Fall Of Marvel Studios because, as the book comes to a close somewhere after the flop that was Ant-Man Quantumania (perhaps deservedly so) and a little before the flop of The Marvels (which was less deserved, as far as I’m concerned), it’s definitely painting a less than idyllic picture of the culture of the studios, where they are today and, well, while 2024 is going to be a weird year for all iterations of the Marvel movies based on their comic books released by different companies (see my 2500th Blog Post here for clarification on that matter), I think they’re going to have to really rework all their plans quite a bit to try and resurrect themselves to return to their former box office pull, it seems to me. A reinvention may well be in order, I suspect.

Okay, so the book is an interesting one. It doesn’t just deal with the MCU branded Marvel movies in the opening of the book... which is split into five multi chapter sections, Phase Zero through to Phase Four, reflecting the chronological stage in time with the marketed ‘phases’ of the Marvel Cinematic Universe... it also deals with other movies (most of which would be swallowed or folded into the MCU much later) and talks about some of the people behind them. Indeed, it’s a well written book and the writers introduce you to key players in the MCU and beyond, introducing people like Avi Arad and the influential Kevin Feige into the mix and showing you just how they fit into things.

And it’s a compelling tome because, while there’s tonnes of stuff I knew from my constant monitoring of Twitter about various stories (well, monitoring is a strong word, the stories just appeared in my timeline because they are well loved movies), it’s all very much encapsulated here in one place and, there’s also plenty of stuff I didn’t know too. For instance, there are some times in the history of these movies where the studio really rolled the dice and risked total bankruptcy to get the resources they needed to make the movies they believed in. Such as mortgaging the rights to most of their own characters for the money to make the first Iron Man... a risk that definitely paid off big time.

And there’s stuff I didn’t know such as the ending of that particular movie being rewritten and recreated in the editing room and with some reshoots to completely change it and give it more of a climactic finale. There’s also the disturbing, to me, element... considering just how good some of the Marvel movies are... of that thing where people off the cuff say... oh, they just made that movie to sell toys. Unfortunately, it turns out that’s completely true in the upper echelons. Iron Man and Hulk were picked to be the stars of the first two MCU films purely because a bunch of kids they play tested thought they would be the coolest characters to buy as toys. Indeed, there’s huge tension throughout most of the history of the studio, since Marvel was bought by Toy Biz before these films, between the creatives and the head suit who didn’t even want female superheroes or characters in the movies because the historical wisdom suggested kids don’t buy female action figures (and, yes, that’s exactly why there were none to few Black Widow toys tying into the first couple of Avengers movies, with the character being replaced in play sets with other figures riding her motorbike). Thankfully, it transpired that Feige and others managed to push back on the inclusion of female characters and a fair few other issues so that, while the majority of the Marvel movies were definitely kickstarted for what they call their ‘toyetic’ value, quality films were still made from the beginnings of these projects.

Another thing which surprised me was the way the artists drawing spectacular visions of Marvel characters out before each film’s conception were dictating scenes which would be in the movies, rather than the other way around. I’m surprised that none of the writers of this book realised (or at least stated that they did) that this is actually a parallel to the way respected Marvel maven Stan Lee used to write the original comics, what he called the ‘Marvel method’, where after a basic storyline was given, the artists would be free to come up with their own panels and Stan and others would then put the dialogue on over the bubbles and tie it all together retrospectively.

And there’s a lot of stuff that people who have followed the studio’s trials and tribulations will recognise in some form. For instance, Edward Norton and Joss Whedon don’t particularly come off very well here. And you get the feeling that some, if not many, lessons were learned from writer/director Edgar Wright’s original, legendary Ant-Man script... which led to some bitterness, for sure. The effect of Covid on the later shoots is also detailed, as are the various spats between the studio and it’s creative talent both behind and in front of the camera. James Gunn’s firing and re-hiring, for example... or the row about simultaneous streaming and theatrical releases as a result of the pandemic that rightly brought actors like Scarlett Johansson out to start law suits against the company. Not to mention the bankruptcy of various special effects companies like Rhythm And Hues, put out of business by being locked into absurdly agreed, low fees for effects work that was, for companies like Marvel, a constantly moveable feast. I suspect that’s still playing out right now because, hmm, I haven’t seen the third Spiderverse movie debuting this April as originally stated... not to mention the number of MCU titles now pushed back to next year.

Another thing I found interesting was the reveal on various intricacies and machinations of just who Spider-Man belongs to in any given film (it’s Sony) and how the MCU movies which feature him were actually negotiated as big profit makers for Sony rather than Marvel, who were helping to bankroll them (although they were, themselves, raking in money on the toys associated with these films). And I also learned about a newish thing instigated by Marvel for character creators called the Special Characters Contract... and how that is also sometimes abused to maintain low payments to some of the creators of the original characters in the comic book universe.

And that’s me done with MCU - The Reign Of Marvel Studios, I think. It’s not ever going to be able to look at all the product they’ve put out in any great detail (it's already well over 400 pages long) but the casual reader like myself will find that it’s very well written and lays out how some of these movies and deals are put together in an easy to understand fashion. And pay heed, future readers. After the end notes of the book start, don’t just assume you’ve come to the end because, to mimic the style of the post and mid-end credits scenes in the MCU movies themselves, the writers have hidden an extra chapter right in the middle of this section... which is a nice touch. I really enjoyed this book and, all I can say is... I hope the writers would consider putting together a similarly themed tome for the DC Cinematic Universe at some point. That’s also a book I’d love to read.